We work with Better Cotton Initiative farmers who work to grow better cotton while reducing the use of harmful chemicals. They promote water stewardship, care for the health of the soil, enhance biodiversity and use their land responsibly.
We use eco-friendly washing techniques that save 70% of water traditionally used in denim manufacturing and waterless bleaching which helps reduce the use of chemicals by 80%.
We deploy an energy efficient drying process with heat recovery systems to help reduce CO2 emission and use lasers as an alternative to conventional chemical sprays to style our denim.
Our factory is proud to be recognized globally for their ethical and sustainable business practices.
Our labels are made with organic cotton and our packaging is made from 100% recycled materials. We choose not to use unnecessary tags on our denim to further reduce our impact on the environment.